The Thinking Behind The Tweet

Most people take at least some pride in their work...so they tell others about what they do when they are at work. 

Few people have the interest or take to time to truly listen to others, so they never really hear let alone remember what others tell them.

You can listen. You can remember. You can let others know you care about what they do at work.

You can inspire people!

The Thinking Behind The Tweet

Ben Franklin found people, even people who clearly disliked him, responded positively when he asked them for a favour. As one example, back in the day - almost 300 years ago, books were very rare in New England. Benjamin Franklin asked a political opponent [who had publicly criticized Ben] to lend him one of his prized books. The person loaned the book to Franklin, who read it quickly and thoroughly then returned it. After this experience, the opponent softened his attitude toward Franklin.

These Ben Franklin experiences led to what is now known as the Ben Frankin Effect. 

The Thinking Behind The Tweet

In part, inspired by a re-reading of Michael Gerber's 'The E-Myth Revisited'. Pick a demographic - learn its psychographics - and don't forget, we're dealing with people...not statistics.

Of course, there's a softer side and a more-important justification. Only when we understand others are we able to help them. [Without such understanding we ramble along, at best, half-helping ourselves.]