The Thinking Behind The Tweet

Some situations seem to be beyond our control. In fact, some situations are beyond our control. Other situations just appear to be beyond our control. Regardless, really beyond our control or appearing beyond our control - these are the situations that put our self-control to the toughest test. When our locus of control is tested, so is our self-control. We do better when we anticipate these situations and prepare, in our minds, for them. 

The Thinking Behind The Tweet

When you witness negativity, what do you think?

• Do you have the ability to understand the negative person's position/situation/perspective?

When you witness negativity, what do you do?

• Do you deliver the help that is required, to the extent you have the ability to help?

What if that negativity you witness is your own?

•  Are you able to self-monitor, self-regulate and get back into good habits?

The Thinking Behind the Tweet

We tested positive and negative marketing messages. We tried both "in these tough economic times" and "to build for the future". We found our positive messages were twice as successful as our negative messages. So we work to keep our communications on the positive side of centre.