by Rick Baker
On Nov 25, 2020
The Thinking Behind the Tweet
When we asked the LinkedIn question 'What does it take to be a good sales person?' the #1 answer was - 'Be a good listener.' So, from time to time, our Sales Tweets will contain messages about How to Listen Better.
by Rick Baker
On Nov 8, 2020
The Thinking Behind The Tweet
I see better ways of approaching Sales.
For example...
Sales people can and should learn from ‘heroes’...as many as possible. First, ask the question – Is this person a hero worth studying? Consider - WHY is this person a hero? Because of vision?, goals? resilience? quick wit? personal magnetism? Then learn the details about those person's most-admirable qualities/strengths, select specific stories that capture the admirable qualities, carry those stories in mind, and draw upon them when the going gets tough.
by Rick Baker
On Aug 23, 2020
The Thinking Behind The Tweet
As you no doubt have noticed, there's been quite a bit of growth in the area of social media. This is impacting on good-old-fashioned sales work. The sales gurus are now recommending a 17 or 18 second Elevator Speech [AKA - 30-Second Commercial...or, should I say 17- or 18-Second Commercial?].
I favour shrinking the Elevator Speech to zero and, if and when the time is right to sense & catch attention, using words less canned and more natural.