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Name of author Rick Baker, P.Eng.

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Ambiguity poisons profitability.

by Rick Baker
On Jun 9, 2017

The Thinking Behind The Tweet

Confused sellers struggle to sell.

Confused buyers struggle to buy.

Confused technicians struggle to perform.

In so many ways, ambiguity thwarts the possibility of earning profits.

Curiosity & Attention to Detail...big parts of the cure.

 

Tags:

Leaders' Thoughts | Sales | Thought Tweets

People want to hear positive messages…give them what they want...deliver some positive messages.

by Rick Baker
On May 26, 2017

The Thinking Behind the Tweet

We tested positive and negative marketing messages. We tried both "in these tough economic times" and "to build for the future". We found our positive messages were twice as successful as our negative messages. So we work to keep our communications on the positive side of centre.

Are you still trying to close that sale? Is your Persistence based on accurate thinking or denial?

by Rick Baker
On Apr 28, 2017

The Thinking Behind the Tweet

When does persistence become the wrong thing to do? 

There are differing views: we discussed this at the Thought Post called ‘The Eighth Step Toward Riches or The First Mental Trap’ 

 When should the sales person draw the line…pull the plug? 

Ideally, this should happen when two things align: 

1. Your gut feel tells you ‘It is over.’ 
2. Your accurate thinking tells you ‘It is over.’ 

That’s much easier said than done. 

But, like all other aspects of sales…it is a talent that can be learned & honed.

Communication tip: Google the words "how to listen better". Millions of ideas! Just pick 2 or 3. Start trying them today.

by Rick Baker
On Apr 25, 2017

The Thinking Behind the Tweet

When we asked the LinkedIn question 'What does it take to be a good sales person?' the #1 answer was - 'Be a good listener.' So, from time to time, our Sales Tweets will contain messages about How to Listen Better.

Tags:

Communication: Improving Communication | Sales | Thought Tweets

How to Master Sales: learn how to ask good questions, listen, think, & share solutions.

by Rick Baker
On Apr 20, 2017

The Thinking Behind The Tweet

Despite the views of new-era social-media gurus, the Sales function is not dead. The Sales function will live and breathe as long as people do. The essence of Sales is 'people, one-to-one, exchanging value'. It is incorrect to conclude people are no longer doing that. It is equally incorrect to assume that's going to change. Sales - or barter, or trade, or whatever term one chooses to use for it - is part of the human condition. 

Tags:

Communication: Improving Communication | Sales | Thought Tweets

In business, the best relationships are built when pleasant personalities exchange interesting ideas.

by Rick Baker
On Apr 4, 2017

The Thinking Behind The Tweet

And, of course, the ideas contain value and there's following through on commitments.

Link to Thought Tweet #278

Tags:

Communication: Improving Communication | Marketing | Sales | Thought Tweets

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