by Rick Baker
On Jun 17, 2013
Thought Tweet #761 How To Create A Real Scary Sales Monster...a recipe
The Thinking Behind The Tweet
Really, I am not 100% sure how I did it.
I just know I did it.
Actually, I did it more than once in my career.
I somehow created some high-octane sales beasties that were real scary.
While I don't have the exact recipe I do know the key ingredients and the key process steps:
- Take 2 big egos - make sure one is your own and the other junior [junior, in the hierarchical sense or you will not be able to claim credit for the creation of the Sales Monster]
- Apply some loud volume.
- Blend the big egos together harshly with some lofty goals.
- Send the junior ego out to the field under very-tight time deadlines.
- Allow a free run for a few days.
- Voila - a Sales Monster.
[bon appetit]