The Thinking Behind the Tweet

Selling, for example, has little to do with the technical things you know and/or can talk about. As time goes on, sales people learn more and more about the product/service they sell. Human nature being what it is they cannot resist sharing with prospects all the technical stuff they know. As they do this, they talk too much and listen too little. They educate the customers. The customers applaud. But, the Sale does not happen.

[And whether or not your job is in sales your life is laced with “selling”.]