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Name of author Rick Baker, P.Eng.

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Getting over the perplexities of business development

by Rick Baker
On Apr 1, 2016

Today, I am thinking about business development… How to find clients who would obtain value from our service… What, specifically, do they think they need and why do they need it?...And how should I go about connecting with them in a meaningful way so they understand what we can do to help them?

There's lots of advice - out there - to guide me: 

  •  People are too busy to meet 
  •  People do not return phone calls 
  •  People do not read email 
  •  This magazine advertising space is on sale
  •  Better build an amazing website 
  •  Better put lots of SEO stuff in that website 
  •  Make some cool videos, cool stuff works
  •  Add lots of content, keep it fresh and fun 
  •  Social media - that's essential

…and every day I get a couple of emails from folks who tell me they have a surefire way to provide some choice new clients. 

So, with all of this to help me, I'm pretty much set to go sign up some new clients. 

Wait a second. We do excellent work. Our clients are pleased with our work. Why not rely on word-of-mouth? 

OK - we're good - time to get back to work. 

Tags:

Marketing | Sales

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