Marketing

The @GKWCC #P2P series of thought tweets contains ideas, quotes, & suggestions provided by local business leaders at "CEO Peer-to-Peer" group meetings…

Thought Tweet #640 Rather than loud blaring and flashing your products and services, try simply explaining why you are building them. The Thinking Behind The…

Entrepreneurs have deal-doing insight . Good salespeople have deal-doing Insight , which can be defined as: a natural, deep capacity to understand people and…

People have been trying to figure out other people for a long, long time. People-patterns have existed for millennia. For example, consider archetypes . An…

Thought Tweet #619 The need for clear differential advantage and crisp value propositions is increasing. The Thinking Behind The Tweet Social media has…

Thought Tweet #615 Marketing is about knowing client needs, discovering insights, & 'packaging' help. The Thinking Behind The Tweet Sales is about persuasive…

Thought Tweet #594 When there's no reason or rhyme it's time to change the tune. The Thinking Behind The Tweet Human beings are biased creatures. One bias is…

Thought Tweet #559 Marketing isn't dead. It's just having a bit of a conniption, Sales isn't dead. It just needs a breath of fresh work. The Thinking Behind…

Thought Tweet #554 As people change jobs at an accelerated pace business relationships evolve quickly - expanding independence. The Thinking Behind The Tweet…

Thought Tweet #553 If trust is at the heart of meaningful business relationships, insight is in the brain. The Thinking Behind The Tweet Trust, based on a…

How often do you step away from your day-to-day work to think about what Sales Managers want? Sure, if you're a business leader then sales managers have…

More than 50% of business people have a voice-mail message that says something like, " Thank you for calling. I am not here. Leave a message and I will call…

Thought Tweet #526 Invest the time it takes to understand people. Understanding provides for trust, motivation, & leadership. The Thinking Behind The Tweet…

Have you had trouble getting people's attention? Is it becoming more difficult to get people's attention? If you have had trouble getting people's attention…

During a conversation last week, I mentioned I had been studying sales performance at a number of companies. During the last 15 years, many B2B enterprises…

After talking with several hundred business owners and leaders during the past 4 years, I have noticed some trends. Many businesses are struggling with…

Thought Tweet #515 A piece of social-media advice: consider first the relationships your activities are building. The Thinking Behind The Tweet ' Just Do It…

Social Media is forcing business - worldwide business - to get back to the basics. In business, the Marketing & Sales functions are about testing for value…

Many people who run small and mid-sized businesses struggle with social media. They have made major website changes, yet cannot confirm direct links between…

Value-based pricing is the exact opposite to competing with a low-price strategy. So, the spectrum of pricing strategies goes from low-price at one end to…

Thought Tweet #369 80% on Marketing, 20% on your Product & Operations…that's the way to spend your time and effort. The Thinking Behind the Sales Tweet…

People get bored real quickly these days! Probably, I have lulled you to sleep already and I have only begun to write. If you will just hang in a bit more I…

Thought Tweet #347 Do you know your company's Differential Advantage? Are you thrilled about it? Are your Clients thrilled? The Thinking Behind the Sales…

After all…I have lots of choices: I can buy from one of your competitors I can buy stuff nobody in your market sector sells I can keep my money So, with all…

Thought Tweet #345 You should deliver positive messages. The Thinking Behind the Sales Tweet We tested positive and negative marketing messages. We tried…

I drive by this sign at least 10 times a week…probably, closer to 20 times. It caught my attention the first time I saw it and every time I pass it I wonder…

Below, when I state numbers I am basing them on my experiences. I agree with the thinking behind the 80/20 Rule [Pareto’s Principle/Law/Rule]. So, I have…

A dozen things you better know 1. You better know your Chief Desire Whether you have a vivid lifelong Vision or a keen interest in accomplishing something…

Why you must give this idea your best thought We ask people, “What’s the best thing you could deliver to your Clients?” We hear a variety of answers: Top…

You and the people at your business are on a path. You walk along that path, keeping your eyes open for Clients. Your Clients walk on their paths. Your path…