People have been trying to figure out other people for a long, long time.
People-patterns have existed for millennia.
For example, consider archetypes.
An archetype is a broadly accepted description of a pattern of human behaviour.
Below are examples of archetypes obtained through a simple internet search.
Interesting to note the similarities and also the grouping nuances & differences.
The question: Do archetypes and related pattern-tools such as personas actually help marketing efforts?
Reader comments (1)
Comments from the original blog platform, 2008–2021.
rick baker ·
The Four Archetypal Energies: The Hero: cup, grail, path to adventure...Decisions...the power to decide what to focus on The Magician: showman, shaman, mask & wand...Imagination and imaginative power The Warrior: the horseman and swordsman, horse & sword...aggressive energy The Scholar: the Child & the Old Wise Ones....learning and teaching. Laurence G. Boldt 'ZEN and the art of making a living', (2009)