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Have you ever asked your customers what they would like you to measure?
The Thinking Behind The Tweet You probably think about what your customers want. You probably measure what you think your customers want. But, do you ever…
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Social Media provides an excellent opportunity to say what you say instead of do what you do.
The Thinking Behind The Tweet Are you hunkering down over anti-social media? Some thoughts about Fake Work . ...yes...pots do call kettles black.
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In business, the best relationships are built when pleasant personalities exchange interesting ideas.
The Thinking Behind The Tweet And, of course, the ideas contain value and there's following through on commitments. Link to Thought Tweet #278
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If you want to hit a grand slam in business, use your WOMBAT.
The Thinking Behind The Tweet WOMBAT W ord O f M outh B usiness A cquisition T eam
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People want to hear positive messages…give them what they want...deliver some positive messages.
The Thinking Behind the Tweet We tested positive and negative marketing messages. We tried both " in these tough economic times " and " to build for the…
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Stopping to think about CRM tools
The operations of most small businesses become far more complicated than outsiders [and most insiders] would have guessed or expected…and much of that…
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Referrals bring huge value to small businesses
15 or so years ago, Jay Abraham recommended telling your clients you will have more time to do a better job serving them if they provide referrals to you…
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Who sells Heinz ketchup?
Today, I am thinking about the numerous pieces of advice we receive from 'the experts' on how people should do business and how to improve company practices…
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Getting over the perplexities of business development
Every day I get a couple of emails from folks who tell me they have a surefire way to provide some choice new clients.
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If we build it better, they will come.
Branding, marketing, hype, buzz, relationships, and sales arm-twists…sure these things have some push, pull, and magnetism. If we do these things they may…
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Clients' Clients Philosophy
A different perspective on customer service.
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Rather than loudly blaring and flashing your products and services, try simply explaining why you are building them.
The Thinking Behind The Tweet Inspired by a combination of Simon Sinek's " Discover Your Why " [The Golden Circle of Why-How-What] and Mark Weber 's approach…
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Communication tip: People want to hear positive messages…so why not deliver positive messages.
The Thinking Behind the Tweet We tested positive and negative marketing messages. We tried both " in these tough economic times " and " to build for the…
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Thought Tweet #904
Thought Tweet #904 Your brand starts with your character and the culture you breed: your brand stalls or flourishes there. The Thinking Behind The Tweet A…
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The Right People On The Bus...a twist on branding
Consider this. You are seeking a ride home and you come upon a bus. The bus looks amazing...modern styling, brilliant paint job, beautiful colours, clean…
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Thought Tweet #730
Thought Tweet #730 Social Media provides an excellent opportunity to say what you say instead of do what you do. The Thinking Behind The Tweet Are you…
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Thought Tweet #729
Thought Tweet #729 Social Media - the convoluted opportunity to watch what they say, not what they do. The Thinking Behind The Tweet Are you hunkering down…
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Thought Tweet #695
Thought Tweet #695 I'd rather tweet than taste defeat. [Whatever you think, please don't blame # DanPink. ] The Thinking Behind The Tweet Just finished Dan…
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A new-and-improved picture of Leadership Priorities
Here is a new-and-improved picture of leadership priorities.. This picture shows the way leadership priorities need to be adapted. This is the Strategic…
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How to Compete & Succeed
Some time ago I took a Marketing course and learned about the Price-Quality-Service Triangle [ PQS Triangle ]. In summary, we were taught a company could…
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Is your gross margin growing?
Is you gross margin growing? If not, Why not? You may sum up your answer in 2 words - "competitive pressures", which typically involve price competition…
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@GKWCC #CEOP2P: Put significant effort into retaining your clients; do 'delicate daisy' analyses regularly
A related article… Think About Your Clients' Clients The @GKWCC #P2P series of thought tweets contains ideas, quotes, & suggestions provided by local…
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Thought Tweet #672
Thought Tweet #672 What appears to us as a treasure of difference often appears to others as a trash of similarity. The Thinking Behind The Tweet One man's…
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Thought Tweet #668
Thought Tweet #668 Would you rather make things convenient for your clients or deliver unique value to your clients? The Thinking Behind The Tweet…
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@GKWCC #CEOP2P: If you take your Mission statement, apply it to your competition and it fits…you got it wrong.
The @GKWCC #P2P series of thought tweets contains ideas, quotes, & suggestions provided by local business leaders at "CEO Peer-to-Peer" group meetings…
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Jim Beretta visits our Centre For Family Business [CFFB]
Jim Beretta spoke at our last CFFB breakfast...at The Hub. The topic of the day was " Customer Attraction in the Google Era ". Here's a summary of some of…
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About customer loyalty...seeking a simple measurement
Are you on the lookout for simple, reliable business tools? [i.e., Are you Seeking Simple business solutions?] Are you interested in understanding your…
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@GKWCC #P2P: Website FAQs can back-fire - people have unique questions & they want to talk with people!
The @GKWCC #P2P series of thought tweets contains ideas, quotes, & suggestions provided by local business leaders at "CEO Peer-to-Peer" group meetings…
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@GKWCC #P2P: CEOs - your website delivers the 1st impression, so use it as a sales tool & make 'people-contact' easy.
The @GKWCC #P2P series of thought tweets contains ideas, quotes, & suggestions provided by local business leaders at "CEO Peer-to-Peer" group meetings…
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@GKWCC #P2P: A CEO thought about tech companies - few are able to articulate their 'difference'...their 'main message'.
The @GKWCC #P2P series of thought tweets contains ideas, quotes, & suggestions provided by local business leaders at "CEO Peer-to-Peer" group meetings…