We have been spoiled by a relatively-easy business environment for the last couple of generations.
Now, as the last 4 years is showing us, just to 'keep up' let alone thrive, there is a need to do better business than we have done in recent generations.
Call it Spirited business.
As in...
Bad Feelings At Work Good Feelings At Work
Working With Weaknesses Working With Strengths
Doing Work That Exhausts Doing Work That Energizes
Being Uninspired Being Spirited