Recently, I created a picture to help me explain some of my thoughts about marketing & sales. A copy of The Marketing & Sales Picture is shown below.
In summary, the picture contains 5 pieces:
- Marketing & Sales Entrepreneurship
- Marketing & Sales Management
- Marketing Action
- Sales Action
- A cross-hatched section where Marketing & Sales activity overlap
My intent was to provide a simple [as in Seeking Simple] picture that would serve several purposes.
The key messages behind the picture are:
- We need a Picture to remind us business development work requires:
- Planning
- Integration and Coordination
- Marketing & Sales demand entrepreneurship. I have used the word ‘entrepreneur’ instead of the word ‘leader’ [I learned that from following Michael Gerber, the author of E-Myth, etc]. I define entrepreneurship as: having a vision for change and having the drive to keep pressing ahead with action aimed at that change.
- Marketing & Sales Entrepreneurship leads Marketing & Sales Management. Simply stated, there is a hierarchy and entrepreneurship wins over management.
- Marketing & Sales Management guides and controls Marketing Action and Sales Action.There are 2 major points:
- Marketing Action and Sales Action should not be done in isolation
- Marketing Action and Sales Action overlap
- Action: Action is so critical we should spell it out at least twice.