by Rick Baker
On Jan 18, 2011
Values & Personal Values
- the qualities, standards, and principles a person desires, admires, and aspires to
- the driving forces, which influence a person’s thoughts and actions
- the driving forces, which influence the character a person presents to other people
We believe the business Leader’s personal values are not just the driving force for the Leader, but also the main driving force for the business.
Businesses have a chance to excel when:
- the Leader has ‘admirable’ Values
- the Leader is able to clearly state those Values
- the leadership team discusses, understands and embraces the Leader’s Values
- the personal Values of the members of the leadership team mesh with and complement the Leader’s Values…this combination of personal Values becomes the basis of the business Culture…Culture Statements are communicated repeatedly, set in writing, and posted for all to see
- the leadership team works to ensure all employees at the business discuss, understand, and embrace the business Culture
All of this is captured in our V-C-C-V Philosophy [see links below]
Values → Culture → Communication → Value
That is, Values fuel the delivery of Value…and delivery of Value fuels business success and profitability.