You worked in your business, then on your business. Now, work on yourself.

The Thinking Behind The Tweet

Over the last 4 decades, small-business owners naturally understood what it meant to work in your business.

When Michael Gerber taught the value of "working on your business", many small-business owners grasped the value of strategic planning [i.e., working on your business] and embraced the concept.

Now, many small-business owners are nearing retirement and, for them, the timing is critical...now, they must work on themselves and make significant changes they have postponed if they wish to secure their financial futures.