Thought Tweet #688 When you boil it down, people only change their behaviour when they believe (1) they can & (2) it's worthwhile.
The Thinking Behind The Tweet
People will consider making a change in their behaviour when:
- They think it will be worthwhile &
- They think they can do it
If either of these tests fail then the person likely will not seriously consider changing.
The 'What's In It For Me?' test may come first.