Sales Tweet #212 When you design change you must do it in a way that helps people get over their fears.
The Thinking Behind the Sales Tweet
Dr. Jonathan Haidt described people’s behaviour using the following metaphor. People behave as if they are Riders on Elephants on Paths. Riders are our logical side. Elephants are our emotional side. And, Paths are the situations we face. Elephants are tough to control and they get worried or frightened easily. Also, Elephant cannot jump…over hurdles. So, when we design Change we must do it in a way that helps Elephants get over their fears.