What exactly does that mean?
Everybody talks about building business relationships.
But, what do they mean when they say building business relationships?
Can they state it in simple words so their co-workers, bosses, subordinates, and Leaders understand exactly what they mean?
The quick answer is: No.
If you ask for a definition of building business relationships…
Most business people, including most business development people, cannot state in simple words exactly what they mean when they say ‘building business relationships’.
Isn’t that an interesting dilemma!
Also…aside from being interesting…
It explains why there is so much business-development confusion out there.
It explains why people have so much trouble setting clear business development goals.
It explains why people cannot figure out how to set up social media programs.
It explains why people struggle to create meaningful business-development measurements.
It explains why CRM systems are surrounded by so much confusion.
It explains why staffing for business development roles is such a challenge.
It explains much.
Reader comments (4)
Comments from the original blog platform, 2008–2021.
Rick ·
"The result of long-term relationships is better and better quality, and lower and lower costs." W. Edwards Deming Auto Sector Genius, (1900-1993)
rick baker ·
"The most important single ingredient in the formula of success is knowing how to get along with people." Theodore Roosevelt
rick baker ·
“While the global community would have much to say about such a provincial view of marketing, it is clear that marketing from the beginning has been about the connection between a product or service and the person buying it. It’s about loyalty, value, and preference.” “That’s why I don’t believe in the power or effectiveness of social networks in marketing products or services. Very simply, a long-term relationship between a product or service and a consumer or future customer generally cannot be currently created online via a community site. At best it is a matter of product or service impressions.” Timothy R. Pearson 'The Old Rules Of Marketing Are Dead - Six New Rules', (2011)
rick baker ·
"It takes many good deeds to build a good reputation, and only one bad one to lose it." Benjamin Franklin