It seems you can build a business on very complex things and on very simple things, but not in-between.

The Thinking Behind The Tweet

Simple things, especially those that touch the emotions, form the foundation of many successful businesses - from your favourite local diner and your favourite hair stylist to pet rocks. 

Complex things amaze us, especially the early adopters. Say no more than 'Apple products'. Or, consider the impact special effects have on the movies and the entertainment sector.