Business Leaders: do you have a Selling Purpose?
Here is the way Spencer Johnson1 presented this concept in 1985:
"MY SELLING PURPOSE
is to help people get
the good feelings they want
about what they bought
and about themselves."
He went on to add:
"I quickly reduce my stress
because I no longer try
to get people to do
what they don't want to do.
When I sell On Purpose,
it's like swimming downstream."
(I did not add the underlining...that was in the book.)
Now, that advice can apply to:
- Sales people,
- Everyone who wants to sell an idea, &
- Everyone who wants to inspire other People.
I propose it be applied to all 4.
Leaders need Purpose...and they should do things On Purpose.
Leaders need to explain their Purpose
to the People who are following. And, Leaders need to repeat, repeat, repeat...ideally, using sticky stories
Leaders should aim to have less stress...that applies to them and to their followers...that only makes good sense...Right? Purposeful, focused action generates less stress than haphazard, unfocused fire-fighting...Right?
And, the bottom line...