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TRUST THE INTEGRITY OF OUR SERVICE

by Rick Baker
On Jul 6, 2011
Jiffy Lube
 
I drive by this sign at least 10 times a week…probably, closer to 20 times.
 
It caught my attention the first time I saw it and every time I pass it I wonder if the sign works.
 
I have had a thing about Integrity claims ever since Enron claimed Integrity as its Corporate Value.
 
Here are a couple of links to prior Thought Posts….the first one contains a definition of Integrity:
About that sign advertisement: “TRUST THE INTEGRITY OF OUR SERVICE”.
 
Does the sign work?
 
Does it bring clients into jiffy lube, the business that posts the sign?
 
Is it intended to speak to new prospective [probable] clients?
 
Is it intended to speak to existing clients, providing a reminder of past good service?
 
Does it exude ‘Trust, Integrity & Service’ the key points of the advertisement?
 
Does that fellow in the picture have a face of Integrity? Does he look like someone you can Trust?
 
Does the sign differentiate jiffy lube from its competitors?
 
Does the sign help jiffy lube achieve its business goals?

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Marketing

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Comments (1) -

Greg Schott Canada
7/11/2011 12:50:37 PM #

Rick,

I also drive by this sign frequently. Frankly, it confuses me every time I see it.

I evaluate a service provider based on competence and reliability. In my lexicon,  these terms are part of "trust". A statement like "Service you can trust" makes sense to me.

I define "integrity" as "walking the talk". I can't imagine how a service provider could possibly offer "Service you can trust", if he is not acting with integrity. So when I see "Trust the integrity of our service", I actually get turned off. It makes me feel that the writer doesn't understand the context of the words he is using and he is merely stringing some good values together in a sentence in the hope of impressing potential clients. Sorry, it doesn't work for me. Clearly others may feel differently.

Greg Schott

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