by Rick Baker
On Jun 22, 2011
What exactly does that mean?
Everybody talks about building business relationships.
But, what do they mean when they say building business relationships?
Can they state it in simple words so their co-workers, bosses, subordinates, and Leaders understand exactly what they mean?
The quick answer is: No.
If you ask for a definition of building business relationships…
Most business people, including most business development people, cannot state in simple words exactly what they mean when they say ‘building business relationships’.
Isn’t that an interesting dilemma!
Also…aside from being interesting…
It explains why there is so much business-development confusion out there.
It explains why people have so much trouble setting clear business development goals.
It explains why people cannot figure out how to set up social media programs.
It explains why people struggle to create meaningful business-development measurements.
It explains why CRM systems are surrounded by so much confusion.
It explains why staffing for business development roles is such a challenge.
It explains much.