On Mar 11, 2010
Words That Work: it's not what you say, it's what people hear
The book title grabbed me.
The book is worth the read…or 'the hear' if you prefer audio books.
Dr. Luntz draws strong reactions. He strikes people's chords. In some cases he hits sour notes. In others he finds believers.
I am a life-long learner…at least that's what one assessment told me.
And, the topic of communication fascinates me.
While politics is not one of my areas of interest, the communication skill of politicians is.
Dr. Luntz's book is not restricted to political communication…it digs into marketing communication. Of more importance, it addresses communication with the hearer in mind.
The book offers vivid examples of what works and what does not work.
One section of the book really struck my love-of-writing-and-books chord. Comparing one section of George Orwell's classic '1984' to the [same] scene in the movie '1984', Dr. Luntz illustrated how written messages can out-communicate visual messages. [I have never read such a clear argument of this point. I have read numerous arguments, arguing in favour of visual messaging.]
Here is a summary of Dr. Luntz's 10 Rules for Successful Communication
- Sound and Texture Matters
- Speak Aspirationally* [humanize, personalize]
- Ask a Question
- Provide Context and Explain Relevance
Footnote: Aspirationally - that's the 'word' I heard when I listened to the audio book…I cannot find that word in the dictionary [yet].
More about communication in future blogs…