The Thinking Behind The Tweet

Ben Franklin found people, even people who clearly disliked him, responded positively when he asked them for a favour. As one example, back in the day - almost 300 years ago, books were very rare in New England. Benjamin Franklin asked a political opponent [who had publicly criticized Ben] to lend him one of his prized books. The person loaned the book to Franklin, who read it quickly and thoroughly then returned it. After this experience, the opponent softened his attitude toward Franklin.

These Ben Franklin experiences led to what is now known as the Ben Frankin Effect.