The Thinking Behind The Tweet

If a tennis racquet can have a sweet spot, so can Influence.

If you wanted to pave the path for Influence and you could only have one thing...

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From Wikipedia...

"In a social context, trust has several connotations. Definitions of trust typically refer to a situation characterised by the following aspects: One party (trustor) is willing to rely on the actions of another party (trustee); the situation is directed to the future. In addition, the trustor (voluntarily or forcedly) abandons control over the actions performed by the trustee. As a consequence, the trustor is uncertain about the outcome of the other's actions; they can only develop and evaluate expectations. The uncertainty involves the risk of failure or harm to the trustor if the trustee will not behave as desired."

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 But...How to build trust?...Living with Integrity is a very good start.